Knowing how to create awesome content is a must-have for today's small business owner.
People are hungry for information that educates, entertains and engages them. When you create content that HUGs your customer, that is HEARS, UNDERSTANDS and GIVES back incredible value, people will share it with their connections.
The more your content is shared, the greater the number of people who know about you. You become visible, standing out in the crowd. This means you can attract more targeted people to your social media platforms and your website. In other words... good, sharable content is a lead generation tool.
If you create high quality content, it will bring people to you rather than you having to chase them.
This weeks tip is: Include Lists and Step by Step Tutorials in your articles.
Including lists and how-to tutorials are simple ways to boost the engagement level of your written content. The easier you make your content to read both in terms of how it looks and what it says, the more likely people will read it. Rather than bouncing of it with a quick glance, they will take it in, connect with your information and therefore, be more likely to share it.
A long, uninterrupted page of text can be off putting. Lists and bullet points that mark steps in a process, help give the impression that your content will be:
- quick to read and
- easy to digest.
Audiences today are looking for information that solves their problems and meets their needs. However, there is so much available that it is very easy to feel overwhelmed trying to decipher whether a piece of content is going to be helpful.
So using lists and bullet points will help readers quickly identify if your content is what they are looking for.