We are living in the digital era and social media is undoubtedly integrated to our daily life, so much so that, seeing this trend from a funny perspective, one can say that people check their personals profiles and share content on Facebook and Twitter before they brush their teeth and have a shower in the morning.
Last year, the use of social media reached 1 billion users worldwide and so far 2013 indicates that the growth is no where close to slowing down. Facebook is still the most popular on line place for users to get connected worldwide and Twitter, according to the study conducted by Global web Index, is still the fastest growing social network by active users. Summarizing the study, the following interesting social media facts, statistics and figures for this year have arisen. So, let’s take a closer look:
Facebook continues innovating their platform with the introduction of a new timeline in the last 12 months. This underlines two key elements that are emerging as essential to the continuing evolution of the social web.
Mobile (751 million mobile users access Facebook every month)
Mobiles currently generate 30% of Facebook’s ad revenue up from 23% at the end of 2012.
Daily active users have reached 665 million.
21% of the world’s Internet population are using Twitter every month.
A 44% growth from June 2012 to March 2013.
1 million accounts are added to twitter every day.
Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%.
YouTube has become the online user’s favorite platform to watch all kind of videos, leaving in the past the use of DVD player and even cable networks, which are now considered by many as archaic devices.
According to YouTube’s blog spot, there are more than 1 million channels generating revenue on the social site.
50% more hours of video were watched in March 2013 (6 billion) compared to last August when it was 4 billion hours a month and last May when it was 3 billion.
YouTube reaches more U.S. adults ages 18-34 than any cable network.
LinkedIn is now the undisputed largest professional business network on the planet and has been growing during the early part of 2013 but not as much as Twitter or Facebook.
According to statistics complied by the website Visual.ly there are over 200 million LinkedIn users
64% of LinkedIn users are outside the U.S.
Two new users join LinkedIn every second
Another social website embedding its popularity in 2013 is Google + which has attracted the attention of 359 million monthly users, and despite the early prophecies of doom, is currently the second largest social network.
Its active users base grew by 33% from June 2012 through to March 2013.
Some thoughts on these figures
The big four outlined above are perhaps the most well known social media platforms in the online marketplace, however they would be wise not to rest on their laurels as some others social sites, such as Instagram and Pinterest are rapidly growing in popularity and have already attracted a huge online audience during this year due to unique way they allow users to interact, write posts and uploads amazing pictures to their platforms. The massive growth in social media has not been heralded by all as a good thing however, their constant presence and orgy of information has lead some social commentators to regard them as socially addictive with the potential to be as harmful as other, more familiar, addictive substances.
Two important key factors have been driving the expansion of social media usage . The first one is the use of mobile phones. The Global web index study cites growth of 60.3% in mobile phone use in just the last two years, which represent huge increase in use of these devices by people accessing to the Internet and getting online through the social networks.
The second is the growing number of users who are members of the older generations. On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012 and the fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively. (source: http://www.globalwebindex.net/Stream-Social)
The shift in age coupled with the seemingly ever growing number of people using social media appears to be a reflection of a modern day phenomenon – the need to be connected all the times. The fact that the older cohorts are a growing part of the online platforms not only demonstrates a growing global demand for constant connection, but also a movement towards an ageless society. Modern technology and the development of social networks are likely to have a big impact on demographic segmentation by giving people access to more services for longer. The promise of long term connectivity and with it independence is evidently encouraging more senior members of society to be part of the digital era, get involved and keep abreast of the frequent progress in information and communication technology.
How far has social media reached in your immediate circles? How many people do you know who are yet to join one of the big four? Please share your thoughts and comments because we love to read them.